Manchester City Signs Trendyol as Official Online Marketplace Partner.

Roger Hampel

Image: Manchester City

Manchester City has signed a global partnership with Trendyol, naming the Istanbul-founded e-commerce company the club’s Official Online Marketplace Partner.

The agreement gives Trendyol branding rights at the Etihad Stadium, visibility across Manchester City’s digital and social channels, and access to collaborative content and marketing campaigns.

Trendyol Takes Its Football Strategy International Manchester City

Founded in Istanbul in 2010, Trendyol has grown into a major e-commerce platform connecting more than 40 million customers with over 250,000 sellers, according to the company.

Football has become an established part of its marketing strategy. Trendyol is an official sponsor of the Turkish National Football Teams and holds title sponsorship rights to both the Turkish Süper Lig and TFF First League. The company was also an Official Partner of UEFA Euro 2024.

The Manchester City agreement takes that strategy into a global club partnership as Trendyol develops its international business.

Etihad Stadium and Digital Rights

The partnership includes Trendyol branding at the Etihad Stadium alongside visibility across Manchester City’s digital platforms.

The two organisations will also produce dedicated campaigns and content during the partnership.

Manchester City’s international digital audience gives Trendyol a marketing platform outside Türkiye, while stadium exposure provides a physical presence around Premier League and other home fixtures.

The combination is particularly relevant to an online marketplace whose growth strategy depends on acquiring customers across multiple international markets.

Executive Comments

Peter Laundy, Senior Vice President Partnerships at City Football Group, said:

“We’re delighted to announce our new partnership with Trendyol. As one of the world’s leading e-commerce platforms with a rapidly expanding international presence, Trendyol continues to grow its sponsorship portfolio with some of the most recognised properties in global sport. We look forward to working together throughout this exciting partnership.”

Mohamad ElAnsari, Chief Executive Officer of Trendyol Gulf, said:

“Trendyol has long been associated with football in Türkiye so, as we expand internationally, it’s fitting that we extend our reach with one of the biggest names in the sport.”

Mohamad ElAnsari added:

“City’s success over the last decade or so has been nothing short of astonishing so we’re thrilled to partner with a winning brand that lives in the hearts of so many people around the world.”