Liverpool FC Launches 'All Red' Membership Programme as Club Strengthens Subscription-Based Fan Ecosystem.

Roger Hampel

Image: Liverpool FC

Liverpool FC has unveiled its new All Red membership programme for the 2026-27 season, introducing a revised structure that combines ticketing access, digital content, retail incentives and loyalty benefits within a single supporter ecosystem.

Membership Becomes a Commercial Platform Liverpool FC

Under the new structure, Liverpool will offer four paid membership tiers — Full, Light, Video and Junior — alongside a free Essential option. While access to ticket sales remains a core benefit for Full and Light members, the programme extends well beyond matchday access.

Membership now combines several revenue streams that clubs have traditionally managed separately, including:

• ticketing access

• digital media subscriptions

• merchandise incentives

• loyalty rewards

• exclusive fan experiences

• premium content distribution

The model effectively transforms membership from a ticket-access product into a broader commercial platform.

Digital Content Continues to Grow in Importance

One of the most notable elements is the integration of All Red Video, previously known as LFCTV GO.

Subscribers will receive access to match replays, extended highlights, exclusive training content, interviews, academy and women's football coverage, live audio commentary and original documentary programming.

Liverpool has also introduced changes to its ticketing and loyalty structure ahead of the new season.

The club confirmed a new multi-year loyalty system alongside revised criteria for earning ticketing credits.

Club Statement

Liverpool described All Red as a way of bringing supporters closer to the club regardless of their location, combining exclusive content, retail benefits and access opportunities within a unified membership structure.

The club also confirmed that All Red Full members will receive access to limited-edition seasonal gifts, money-can't-buy experiences and discounts across official retail channels, including the club's latest kit collections.