Liverpool FC Announces Global Partnership with Haier.

Roger Hampel

Image: Liverpool FC

Liverpool FC has confirmed a new global partnership with Haier, the multinational home appliance company. The deal was formally announced this week and will see Haier become an official global partner of the club.

Partnership Scope Liv Liverpool FC Haierer

pool Haier

The agreement will allow Haier to work with Liverpool FC across the club’s international platforms, focusing on marketing initiatives and fan engagement campaigns. Haier branding and activations will feature across multiple channels during the course of the partnership.

Official Statements

Ben Latty, Chief Commercial Officer at Liverpool FC:

“Haier is an ambitious, innovative and world-leading brand, and we welcome them to the LFC family. As the leading home appliance supplier, Haier has built a reputation for quality and a strong presence in markets all over the world.This global reach aligns with the scale of Liverpool FC’s global fan base, and we’re excited to see this partnership come to life and look forward to working together.”

Haishan Liang, Vice-Chairman of the Board of Directors and President of Haier Group:

“Liverpool is more than a football club; it is a legacy of passion passed down through generations. By partnering with the Reds, Haier will unite this spirit of glory with our commitment to smart innovation, bringing new experiences to families worldwide.”