Roger Hampel
Source: Liverpool FC
Liverpool FC has partnered with Extreme Networks to deliver a significant upgrade to Anfield's Wi-Fi infrastructure, enhancing connectivity and overall fan experience just in time for the new season.
Cutting-Edge Wi-Fi 6 Network Liverpool FC Extreme Networks
The introduction of the Wi-Fi 6 network by Extreme Networks, Liverpool FC's official Wi-Fi network solutions and analytics partner, ensures that fans will benefit from faster internet speeds, improved connectivity, and enhanced performance throughout the stadium. This upgrade is part of the club's commitment to providing the best matchday experience.
Enhancing the Digital Experience
Drew Crisp, Senior Vice-President of Digital at Liverpool FC, emphasized the importance of this upgrade:
"Liverpool FC is committed to providing fans with the best matchday experience. The new Wi-Fi in partnership with Extreme Networks is an integral part of our digital strategy and will allow us to keep innovating and enhancing the fan experience at Anfield."
With the new high-speed wireless connectivity, fans can fully engage with the club’s digital offerings. This includes seamless access to the official LFC app, efficient mobile ticketing, exclusive membership rewards, and smooth transactions at cash-free concessions.
Advanced Analytics for Better Fan Engagement
The integration of ExtremeAnalytics will enable the club to gather valuable insights into fan behavior, such as foot traffic patterns and app usage across the stadium. This data-driven approach will help Liverpool FC:
Personalize Fan Experiences: Tailoring offerings and services based on real-time data.
Improve Operational Efficiencies: Optimizing matchday operations for a smoother fan experience.
Innovate Future Services: Laying the groundwork for new and immersive fan services.
A Modern Matchday Experience
Norman Rice, Chief Commercial Officer at Extreme Networks, highlighted the transformative impact of the new Wi-Fi system:
"Today's fans expect modern amenities, even when they're visiting an almost-140-year-old stadium. Whether it's moving through the gates quicker, identifying the shortest lines at the concession stands or getting reliable and consistent connectivity to watch highlights from other games during half-time, we've brought Anfield into the future and helped prepare LFC for new generations of fans to enjoy matchday in a more modern way."
Source: Liverpool FC
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