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Klarna Secures Partnership with Germany's National Football Team Through 2026.

Roger Hampel

Klarna Football
Klarna Football

In a strategic move that underscores its growing influence in global sports, Klarna, one of the world's leading payment providers, has announced a significant partnership with the German National Football Team. The collaboration, set to run until at least 2026, will see Klarna become a visible presence at national team matches, including the upcoming European Championship and the preparations with two final test matches.

Established in Sweden in 2005, Klarna has evolved from a payment service to a licensed bank known for its innovative, simple, and secure payment solutions. The company allows consumers to pay immediately, later, or in installments and has expanded its reach to over 150 million customers across 45 countries, partnering with more than 550,000 merchants.


Strategic Advertising Rights and Visibility Klarna Football


As part of the partnership, Klarna will gain extensive advertising rights associated with the men's national team. Fans will soon see the brand prominently displayed on advertising boards during international matches, enhancing its visibility and aligning it with the thrilling spirit of football.


Dr. Holger Blask, Managing Director of DFB GmbH & Co. KG, highlighted the synergy between the two organizations: "Klarna is a global player rooted in Europe, distinguished by innovative technologies and safety in online payments. We look forward to a dynamic partnership with a rapidly growing tech company as a partner of the men's national team."


A Vision for the Future


Dominic Hoffmann, Head of Northern and Central Europe at Klarna, expressed pride in the new partnership, emphasizing the significance of aligning with the world's largest sports association by membership. "The DFB is a beacon in the world of sports, and the national team captures the attention of the entire nation, especially this summer. We are proud to be an official partner of the DFB and the national team, showcasing our brand on this grand stage."


Klarna's mission to simplify and streamline the shopping and payment experience for people aligns with the DFB's commitment to pioneering innovative paths in football. "We are excited to move forward with the DFB into the future and will kick off our joint initiatives at the European Championship this summer," Hoffmann added.


This partnership not only represents a powerful collaboration between two influential entities but also a significant step for Klarna in enhancing its brand visibility and engagement with millions of football fans, leveraging the universal appeal of the sport and the prestige of national team competitions.

📸 Yuliia Perekopaiko/DFB

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