Juventus Names Caffè Vergnano as Official Coffee Partner.

Roger Hampel

Photo Credit: Juventus

Juventus has signed a new agreement with Caffè Vergnano, naming the Turin-based company as the club’s Official Coffee Partner. The partnership brings together two organizations with deep local roots and a shared ambition to grow their presence internationally.

Juventus has positioned the partnership as an opportunity to integrate a local brand with global appeal into the club’s operations, particularly at its home ground.

Leadership Perspectives  Juventus Caffè Vergnano

Damien Comolli, General Manager of Juventus Football Club, said:

“We are delighted to collaborate with Caffè Vergnano, a company that perfectly embodies the values of innovation and authenticity that Juventus represents. This partnership not only celebrates our shared roots, but also allows us to bring Italian excellence to the world, through the passion and dedication we put into every initiative. Together, we are ready to offer excellent service to our fans inside the Allianz Stadium and to give an even greater voice to the world of women's sports.”

Enrico Vergnano, President of Caffè Vergnano, added:

“We are proud to partner with an excellence like Juventus, with whom we share a connection to a region that has generated extraordinary entrepreneurial stories. Just as in sports, our work also requires patience, dedication, and respect for tradition. It is with this spirit that, for generations, we have embraced coffee as a moment of sharing and inspiration. This partnership represents an opportunity to share our world with a new, passionate, and global audience.”

Implementation at Allianz Stadium

As part of the agreement, Juventus supporters and guests will be able to enjoy Caffè Vergnano blends at the Allianz Stadium. The offering will be available across hospitality spaces, including 66 Sky Boxes, and at 28 bars within the venue. The initiative is designed to enhance the matchday experience by linking coffee culture with football culture.