Juventus and Balocco Renew Partnership with Expanded Scope Across Men’s, Women’s, and Next Gen Teams.

Roger Hampel

Photo Credit: Juventus

Juventus has confirmed the renewal of its long-standing partnership with Italian confectionery brand Balocco, extending a collaboration that first began in 2010. The new agreement will run through the 2025/26, 2026/27, and 2027/28 seasons, bringing the total duration of the sponsorship to 18 years.

Expanded Partnership Scope

For the first time, Balocco’s sponsorship will cover not only the Juventus Men’s First Team but also the Juventus Women’s First Team and Juventus Next Gen (the club’s second team competing in Serie C).

As part of the deal, the Balocco logo will appear:

• On the front of the official training jersey of the Men’s First Team.

• On the jerseys and pre-match jackets of Juventus Women and Juventus Next Gen.

• On LED advertising boards during Juventus Women’s Serie A and Italian Cup home matches, as well as Next Gen fixtures in Serie C and the Italian Cup.

  
  

The agreement also includes digital advertising across Juventus’ official platforms, branding on pre- and post-match interview backdrops, and dedicated collaborations with the club’s Junior Members community.

Executive Statements Juventus Balocco

Damien Comolli, General Manager of Juventus:

“The renewal of this partnership is a tangible sign of the mutual commitment and loyalty that binds two historic companies in the area. We are particularly proud of the expansion involving our women's first team and Next Gen training, because it certifies the great work carried out by the club in the women's and youth sectors, broadening the range of action and creating a relationship that pushes us towards increasingly ambitious targets.”

Gianfranco Bessone, Administrative Director and Member of the Board of Directors of Balocco:

“We deeply believe in sport as an educational and social force, and we are proud to extend our historical partnership with Juventus. Supporting women's football and young talents means giving substance to values such as inclusion, personal growth, and teamwork. The extension of the partnership also represents a strategic opportunity to connect with an increasingly wide audience, which includes new generations and the women’s game, on and off the pitch.”