Juventus and adidas Launch Hong Kong Edition of New Away Kit.

Roger Hampel

Image: Juventus

Juventus and adidas have unveiled a special edition of the club's new 2026/27 away kit ahead of the pre-season friendly against Chelsea in Hong Kong, adapting the shirt specifically for the local market.

For the first time, Juventus players will wear their names in Chinese characters, while names and numbers on the shirt will appear in fluorescent pink, inspired by Hong Kong's iconic neon signs.

A Matchday Kit Created for Hong Kong Juventus

The customised shirts will be worn exclusively during Juventus' match against Chelsea in Hong Kong.

According to the club, the design draws inspiration from the city's historic neon signage, long recognised as one of Hong Kong's most distinctive visual symbols.

The adaptation also coincides with the on-pitch debut of Juventus' new away kit, giving the launch additional visibility during the club's Asian tour.

Limited Retail Release

The Hong Kong edition will not remain exclusive to the players.

Juventus and adidas confirmed that supporters will be able to purchase the shirt through selected adidas stores in Hong Kong as well as the club's official online store.

Launching location-specific merchandise around international fixtures has become an increasingly common strategy among Europe's leading clubs, allowing them to create products linked directly to overseas events and local audiences.