Inter Milan and Balocco Sign Three-Year Commercial Partnership Through 2028.

Roger Hampel

Image: FC Internazionale Milano

FC Internazionale Milano has announced a new partnership agreement with Italian confectionery brand Balocco S.p.A., which becomes an Official Club Partner through the 2027/28 season. The collaboration spans product co-branding, digital promotions, and significant matchday visibility across Italy and selected global markets.

Strategic Overview Inter Milan Balocco

As part of the deal, Balocco branding will be prominently featured on pitchside LED boards during Inter’s Serie A and Coppa Italia home matches at San Siro. Beyond stadium exposure, the partnership includes the co-production of licensed goods and a variety of activations across digital and retail platforms.

According to Inter’s official release, the partnership is designed to reinforce both companies' visibility in domestic and international markets — with a particular focus on the Middle East, Africa, and the Far East.

Quoted Perspectives

Giorgio Ricci, Chief Revenue Officer at Inter Milan, commented:

“We’re delighted to welcome Balocco to the Inter partnership family. This collaboration strengthens a long-standing relationship built on creating products designed for our fans. Two Italian bedrocks, united by passion, tradition and a shared focus on innovation, coming together to speak directly to families and the Nerazzurri community.”

Alessandra Balocco, President and CEO of Balocco, said:

“This partnership with Inter is founded on shared values such as passion for sport and strong team spirit – values we identify with fully. We firmly believe that sport is a universal language capable of uniting people and building connections.”

GianFranco Bessone, Administrative Director and Board Member at Balocco, added:

“We’re proud to renew our commitment to the world of sport through this collaboration with Inter. It’s a valuable opportunity to turn our guiding values into tangible initiatives, strengthening our connection with people, both inside and outside the stadium.”