Inter Launches INTER 24/7, First FAST Channel Dedicated to a Football Club in Italy.

Roger Hampel

Photo Credit: FC Internazionale Milano

FC Internazionale Milano has announced the launch of INTER 24/7, a new FAST (Free Ad-Supported Streaming Television) channel designed to deliver continuous Nerazzurri-related content. The initiative, developed in collaboration with Globant and powered by Amagi’s cloud-based streaming technology, is the first of its kind for a football club in Italy.

Platform and Accessibility INTER 24/7

The channel is available on smart TVs, computers, and mobile devices, with content offered in Italian for domestic audiences and in English for international markets. Programming will run 24 hours a day, 7 days a week, and will include historic match replays, archival material, highlights, training clips, and original magazine shows.

According to the club, INTER 24/7 will soon be distributed across leading digital platforms, expanding its reach both in Italy and globally.

Strategic Partners

The project was developed with Globant, Inter’s technology partner in sports and entertainment innovation, and uses Amagi’s SaaS broadcast solutions to manage and distribute content. The collaboration underlines the increasing role of technology firms in shaping how football clubs engage with their fan bases.

Strategic Context

The launch of INTER 24/7 reflects a broader trend in football towards direct-to-consumer digital platforms, where clubs leverage streaming to control distribution, strengthen brand visibility, and expand commercial opportunities. By creating a FAST channel, Inter joins a growing segment of sports organizations experimenting with free, ad-supported models to complement subscription-based services.

The initiative also supports Inter’s wider digital strategy, which includes Inter TV, social media channels, and content partnerships. Together, these assets form an editorial network aimed at enhancing global fan engagement and creating new inventory for commercial growth.