Roger Hampel
VfB Stuttgart has unveiled a new, distinctive look for its international appearances, thanks to a prestigious partnership with HUGO BOSS. The renowned premium fashion brand is now the official outfitter for the club’s professional team, staff, and delegation, providing sleek, tailored outfits for both home and away games in European competitions.
The collection features designs in the iconic BOSS colors of black, white, and camel. These outfits will accompany the team on their travels to cities like Madrid, Turin, Belgrade, and Bratislava, as well as at home matches and official events. The bespoke collection includes T-shirts with the VfB club crest, stylish jackets, trousers, sneakers, and a matching weekender bag—crafted exclusively for the Cannstatt club.
A Look for Europe: A Statement of Class and Modernity
“Our European look is a statement of class, modernity, and the dynamic spirit of VfB and Baden-Württemberg. Like VfB, HUGO BOSS is deeply rooted in our region and is one of the leading global brands in the premium fashion sector,” said Rouven Kasper, Chief Marketing and Sales Officer at VfB Stuttgart. This partnership strengthens the club’s growing global brand presence and aligns perfectly with the season's theme: 'Worn with Pride,' highlighting VfB's ambitions and determination in European competition.
Photo Credit: vfb. de
Regional Engagement with Global Impact HUGO BOSS Vfb Stuttgart
For HUGO BOSS, this collaboration is not just about sportswear; it’s a commitment to regional pride and international recognition. “We are excited to expand our regional sports engagement by outfitting VfB Stuttgart. This partnership allows us to represent our region, both nationally and internationally, and showcase our strength and innovation in a unique way,” stated Oliver Timm, Chief Sales Officer and Deputy CEO of HUGO BOSS.
The Perfect Blend of Sport and Style
The partnership between HUGO BOSS and VfB Stuttgart represents an ideal fusion of tradition, regional connection, and global success. The custom-designed collection not only reflects VfB’s elegance and dynamism but also signifies their shared goal of making a statement on the European stage. With this distinctive new look, VfB Stuttgart is poised to make an impact both on and off the field.
Source: Vfb Stuttgart
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