Roger Hampel
Credit: Football Australia
A New Era of Support for Australian Football
Football Australia and Allianz Australia (Allianz) are excited to announce a significant new multi-year partnership. Allianz will become the Official Insurance Partner of Football Australia and its National Teams, including the Subway Socceroos, Matildas, Youth Teams, CommBank Pararoos, and CommBank ParaMatildas. This collaboration represents a substantial investment in the growth and development of Australian football.
Allianz's Commitment to Sport and Community Football Australia Allianz
Allianz has a long-standing global tradition of supporting football, stadiums, and major sporting events. This partnership highlights Allianz’s dedication to fostering community and promoting social inclusion through sport, perfectly aligning with Football Australia’s values and vision.
James Johnson, CEO of Football Australia, expressed his enthusiasm: "We are delighted to welcome Allianz to the growing Football Australia family. Their commitment to inclusivity and community empowerment mirrors our own values and vision for football in Australia. This partnership will not only provide crucial support for our national teams but also inspire the next generation of Australian talent. We look forward to a successful and collaborative partnership."
Enhancing Football Australia's Commercial Network
Allianz joins a robust network of commercial partners who have collaborated with Football Australia over the past four years. The addition of another global brand enhances Football Australia's ability to grow the game and support its teams.
Richard Feledy, Managing Director of Allianz Australia, shared his excitement: "We are thrilled to announce our partnership with Football Australia, further highlighting our global commitment to sport and the incredible value it brings to the communities in which we operate. This partnership is a natural fit for us, given Allianz's global family of stadiums and our commitment to football internationally. We believe sport promotes diversity, supports mental and physical health, and fosters a sense of unity and belonging. Through this partnership with Football Australia, we hope to inspire future generations of footballers."
Key Highlights of the Partnership
- Official Insurance Partner: Allianz Australia will be the Official Insurance Partner of Football Australia and its National Teams.
- Major Branded Assets: Allianz Australia's logo will feature on the training and off-field apparel of the Subway Socceroos, Matildas, CommBank ParaMatildas, and CommBank Pararoos teams.
- Support for Para-athletes: Allianz continues its strong support for para-athletes as the Official Partner of the CommBank ParaMatildas and CommBank Pararoos.
- Global and Local Presence: The partnership builds on Allianz’s rich history in football globally, including partnerships with Bayern FC and Allianz Stadium (Sydney Football Stadium). Since 2021, Football Australia’s National Teams have played against 39 nations across 16 countries on four continents.
Promoting Inclusivity, Diversity, and Accessibility
Football in Australia is a sport that represents over 200 cultures, spanning 2,300 grassroots clubs across the nation (Source: Cultural Pulse). This diverse cultural tapestry not only enriches the sport but also creates a welcoming and supportive environment for players, fans, and communities. Football Australia's initiatives and programs are designed to break down barriers, ensure equal opportunities, and empower individuals from all backgrounds to participate and thrive in the sport. This partnership with Allianz further strengthens Football Australia’s mission to create an inclusive and diverse sporting landscape accessible to everyone, everywhere.
Empowering Communities through Football
Football is the number one sport for Culturally and Linguistically Diverse communities in Australia (Source: Cultural Pulse). The announcement of this partnership sets the stage for a major Allianz Australia Paris 2024™ marketing campaign, launching prior to the Matildas' opening match at the Olympic Games on July 25.
Source: Football Australia
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