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Writer's pictureRoger Hampel

FDJ Becomes the Official Partner of Paris Saint-Germain Women's Team.

Roger Hampel

FDJ Paris Saint-Germain
FDJ Paris Saint-Germain

Photo Credit: PSG


Paris Saint-Germain (PSG) announced on October 31, 2024, that La Française des Jeux (FDJ) has joined as an official partner of its women's football team, furthering FDJ's dedication to advancing women's sports in France. Through this collaboration, FDJ aims to strengthen visibility for women’s sports while supporting PSG Women in both resources and outreach.


Partnership Details: A Focus on Grassroots Support and Visibility


FDJ's partnership includes prominent logo placement on PSG women’s jerseys, as well as increased advertising presence in PSG’s stadium. The visibility provided by FDJ highlights the company's commitment to French women’s sports, a focus already emphasized through its "Sport pour Elles" program. This initiative includes practical actions to promote women’s sports participation, enhance media coverage of women's competitions, and advocate for female representation in sports leadership roles.


FDJ’s Broader Goals: Growing Women’s Sports Nationwide


For FDJ, partnering with PSG’s women’s team reflects a broader objective: making sports more inclusive and accessible. This partnership represents a step in FDJ's larger strategy to encourage women and young girls to engage with sports and gain access to equal opportunities in athletics. By partnering with high-profile teams like PSG Women, FDJ leverages its reach to make a meaningful impact on women’s football.


PSG’s Perspective on the Collaboration FDJ Paris Saint-Germain


PSG’s Head of Partnerships and Sponsorships, Nicola Ibbets, emphasized that this collaboration aligns with PSG's mission to promote inclusive sports and inspire women and girls to participate. With FDJ’s involvement, PSG aims to increase both resources and visibility for its women’s team, while contributing to the growth of women’s football in France.

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