FC Barcelona Extends Cryptocurrency Partnership With WhiteBIT Until 2030.

Roger Hampel

Image: FC Barcelona

FC Barcelona has agreed a five-year extension of its partnership with cryptocurrency exchange WhiteBIT, confirming the company will remain the club’s Official Cryptocurrency Exchange Partner and Global Partner through 2030.

The renewal reinforces Barcelona’s continued alignment with the digital finance sector, positioning the club within one of the fastest-growing areas of global technology while maintaining long-term stability in its partnership portfolio.

A Long-Term Agreement Across Multiple Club Platforms FC Barcelona

Under the extended deal, WhiteBIT will continue to be associated with multiple areas of the club’s ecosystem, including the men’s first team, women’s team, basketball division and the Barça Innovation Hub. This multi-property integration reflects a strategy aimed at maximising visibility and activation opportunities across both sporting and innovation platforms.

The partnership, originally established in 2022, has evolved beyond traditional sponsorship visibility into a broader collaboration focused on digital engagement and technology adoption.

Executive Comments

Manel del Río, Corporate Director at FC Barcelona, emphasised the strategic importance of continuity, speaking via the club’s official website:

“This renewal highlights the strength and appeal of our brand, as well as our ability to connect with innovative sectors… the cryptocurrency sector is a growing field with significant strategic potential.”

Volodymyr Nosov, President and Founder of W Group, which includes WhiteBIT, positioned the partnership within a broader adoption strategy, also speaking via FC Barcelona’s official website:

“Together with Barça, we are taking crypto beyond the industry and into everyday life… creating experiences that millions of fans can actually use.”