FC Barcelona and Spotify Extend Global Sponsorship Agreement Through 2030.

Roger Hampel

Image: FC Barcelona

FC Barcelona and Spotify have announced a long-term extension of their global sponsorship agreement, which now runs through 2030. The partnership continues to cover the men’s and women’s first-team jerseys as well as training kits, while the naming rights of Spotify Camp Nou will remain in place until 2034.

The renewal reinforces one of the most high-profile collaborations in global sport and entertainment, positioning both brands at the intersection of football, music, and digital culture.

A Strategic Extension Beyond Sport FC Barcelona Spotify

According to the club’s official announcement, the partnership extension reflects “three years of successful collaboration” since the deal was first signed in 2022. Over that period, FC Barcelona and Spotify have delivered cross-industry activations that merged sport and music, including special-edition shirts featuring global artists such as Drake, Rosalía, Karol G, Coldplay, and Ed Sheeran.

The extended agreement ensures Spotify will continue as Barça’s principal shirt sponsor across all top-level teams and maintain visibility throughout the ongoing Espai Barça redevelopment project, which includes the modernization of Spotify Camp Nou into a world-class sports and entertainment venue.

Global Reach and Brand Synergies

Both FC Barcelona and Spotify are among the world’s most recognized global brands, each with hundreds of millions of fans and users across key international markets. The partnership aims to leverage this global footprint to expand audience engagement and strengthen their shared cultural relevance.

Club executives highlighted that the renewal goes beyond traditional sponsorship, focusing on new digital experiences that merge music and football for global audiences. The collaboration has become a reference point for how football clubs can build lifestyle ecosystems that connect with fans across multiple entertainment platforms.

The renewed deal comes as Barcelona prepares to reopen Spotify Camp Nou, the centerpiece of the Espai Barça project, which will feature upgraded infrastructure, digital integration, and hospitality experiences designed to position the venue as a global hub for live events.