Roger Hampel
Credit: FC Barcelona
FC Barcelona has strengthened its alliance with Aramark, a global leader in catering and hospitality services. This agreement sees Aramark Spain becoming a significant shareholder in Barça Vision through Bridgeburg Invest, while also cementing its role as a key partner in the ambitious Espai Barça project.
A Vision for the Future: Espai Barça
Espai Barça is not just a project; it is a vision that guarantees the future viability of FC Barcelona's governance model. This initiative aims to transform the club's facilities into a global innovation hub, providing year-round entertainment and new experiences for fans. The project encompasses all FC Barcelona facilities in the Les Corts neighborhood, the Estadi Johan Cruyff, and the Ciutat Esportiva Joan Gamper in Sant Joan Despí.
With Aramark on board as the official catering partner for the future Spotify Camp Nou, FC Barcelona is poised to offer an enhanced experience to visitors. Aramark's expertise in managing large-scale events will play a crucial role in elevating the hospitality standards at these world-class facilities.
Strengthening Barça Vision with Aramark FC Barcelona Aramark
Barça Vision, an initiative focused on integrating Web3, NFTs, and the metaverse, is a pivotal part of FC Barcelona's strategy to build Espai Barça Digital. By partnering with Aramark, FC Barcelona is not only enhancing its digital strategy but also securing a business partner experienced in creating exceptional gastronomic experiences within large sporting venues.
Aramark Corporation, based in Philadelphia, USA, operates in 19 countries and employs over 248,000 people worldwide. Since its establishment in Spain in 1992, Aramark has managed more than 150 large-scale cultural, sporting, and entertainment events annually. This extensive experience makes Aramark an invaluable partner in realizing the Espai Barça vision.
The Path to Partnership
The strategic partnership with Aramark was made possible following the sale of Bridgeburg Invest's shares, authorized by the General Assembly of FC Barcelona members on October 23, 2021. This move underscores FC Barcelona's commitment to collaborating with industry leaders to drive innovation and excellence.
Enhancing Fan Experience
With Aramark as a key partner, FC Barcelona is set to revolutionize the fan experience at its facilities. From cutting-edge digital engagements to top-notch hospitality services, visitors to the future Spotify Camp Nou and other Espai Barça venues can look forward to unparalleled experiences.
Source: FC Barcelona
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