Como 1907 Partners with Brioni to Introduce Tailored Formalwear for 2025/2026 Season.

Roger Hampel

Image: Como 1907

Italian football club Como 1907 has announced a new partnership with Brioni, the Roman luxury menswear brand known for its high-end tailoring. The collaboration will see Brioni become the club’s official formalwear provider for the 2025/2026 season, marking a cross-industry initiative at the intersection of football and fashion.

Focus on Craftsmanship and Heritage Como 1907 Brioni

The agreement brings together two brands rooted in Italian identity: Brioni, established in Rome in 1945, and Como 1907, a club based in the cultural and scenic region of Lake Como. According to the announcement, both parties emphasize craftsmanship, heritage, and understated sophistication, with the partnership aiming to align formal teamwear with contemporary luxury standards.

As part of the collaboration, Como 1907 players and staff will wear bespoke Brioni formalwear, beginning with a double-breasted navy suit in Solaro fabric, accompanied by the brand’s Trama polo shirt in navy cotton. The designs reflect Brioni’s tailoring expertise while maintaining a functional aesthetic suitable for professional athletes.

Fashion Meets Football: Growing Trend in European Sponsorships

This partnership reflects a broader movement among European football clubs to collaborate with luxury and lifestyle brands, particularly in formalwear and off-pitch identity. The agreement mirrors similar deals seen at clubs such as Real Madrid (Louis Vuitton), PSG (Dior), and AC Milan (Off-White), where fashion houses are increasingly engaging with sport as a platform for visibility and cultural relevance.