Como 1907 Launches SENT Tourism to Combine Luxury Travel and Football on Lake Como.

Roger Hampel

Image: Como 1907

Italian football club Como 1907 has officially launched SENT Tourism, a luxury travel and hospitality initiative that blends matchday excitement with high-end lifestyle experiences rooted in the scenic beauty and culture of Lake Como. The new venture positions the club as a frontrunner in football’s growing convergence with premium tourism and destination marketing.

Football Meets Italian Elegance

SENT Tourism is designed to transform how fans, families, and business travellers interact with football—beyond the 90 minutes on the pitch. From private lakefront experiences to exclusive VIP matchday packages, SENT introduces a new category of luxury tourism anchored in sport.

“Our goal is to position Como 1907 as the heartbeat of luxury football travel,”said Mirwan Suwarso, President of Como 1907.“We’re not just hosting fans—we’re inviting the world to live football through the lens of Como: stylish, soulful, and uniquely Italian.”

SENT Tourism: What It Offers Como 1907 SENT Tourism

The program offers a curated portfolio of experiences aligned with the club’s values and the identity of the region:

• Platinum and Gold Matchday Packages – Premium access to Como 1907 fixtures, including gourmet hospitality, meet-and-greets with players, and guided cultural tours of Lake Como and beyond.

• Luxury Lake Living – Guests can enjoy private seaplane tours, yachts, historic villas, and lakefront adventures—bringing the best of Italian leisure directly to football travellers.

• Signature Events Calendar – SENT will activate:

• Family packages tied to Como Summer Camps

• The inaugural Como Cup (July 23–27)

• Experiences aligned with the Milano-Cortina 2026 Winter Olympics

  
  

Strategic Vision and Commercial Value

SENT Tourism reflects a wider industry trend where football clubs evolve into lifestyle and travel brands, broadening their commercial footprint beyond sport. Como 1907’s unique geographic location and cultural capital provide the perfect foundation for this model.

“We’re offering more than travel. SENT is about emotion, place, and belonging,”added a Como 1907 representative.“Whether you're flying over the lake or walking pitchside with a player, you’re part of something unforgettable.”

This initiative allows Como 1907 to tap into high-net-worth audiences, corporate hospitality markets, and international football tourists, particularly those seeking authentic and premium experiences in Italy.