Chelsea FC Elevates FPT to Principal Partner for 2025/26 Season.

Roger Hampel

Image: Chelsea FC

Chelsea Football Club has announced an expansion of its collaboration with FPT, a leading Asia-Pacific technology solutions provider, which has been elevated to Principal Partner status for the 2025/26 season.

Under the new agreement, FPT’s logo will appear on the sleeves of the men’s, women’s, and academy team kits, reflecting the strengthening of the partnership first established earlier this year.

From Digital Collaboration to Principal Partnership

Chelsea and FPT began their partnership in early 2025, focusing on the digital transformation of the club’s operations and fan engagement platforms. The collaboration has included multiple technology workshops held at FPT’s innovation campus in Vietnam, where both parties outlined a roadmap covering areas such as customer experience, digital platforms, business operations, and emerging technologies. Chelsea FC FPT.

Over the past six months, FPT’s AI-driven solutions have been gradually integrated into Chelsea’s internal systems, supporting efficiency, scalability, and performance across various departments. The partnership’s elevation to Principal Partner status marks the next stage in what both sides describe as a strategic, performance-oriented collaboration.

Statements from Both Parties Chelsea FC FPT

Todd Kline, President of Commercial at Chelsea FC, said the progress made through the partnership demonstrates how digital innovation is shaping modern football:

“We started our FPT journey with a bold vision to harness their technology and innovative services to accelerate transformation on and off the pitch. We’ve made significant strides together and look forward to amplifying FPT’s capabilities and expertise across our global platform.”

Pham Minh Tuan, Executive Vice President of FPT Corporation and CEO of FPT Software, commented:

“AI is transforming industries, and football is no exception. We are proud to deliver next-level, AI-first transformation for Chelsea FC, accelerating innovation while enhancing performance, fan experience, and community impact.”

Mark Scrivens, CEO of FPT in the UK, added that the partnership also highlights the company’s commitment to the UK’s innovation landscape:

“Our teams bring a Vietnamese engineering culture rooted in innovation, agility, and a drive to exceed expectations. This partnership is a reflection of that shared ambition.”