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Borussia Dortmund and PRIME Hydration Forge Partnership.

Roger Hampel


Borussia Dortmund PRIME
Borussia Dortmund PRIME

Borussia Dortmund (BVB) has announced a partnership with PRIME, the innovative hydration brand co-founded by influencers KSI and Logan Paul. This collaboration marks PRIME as the official hydration partner of Borussia Dortmund, setting a new standard for sports partnerships.


A Fusion of Ambition and Innovation


Since its launch in 2022, PRIME has been at the forefront of the beverage industry, challenging traditional norms with its flagship product, Hydration, a sports drink designed to offer a healthier alternative. With a staggering fan base exceeding 53 million on social media, PRIME's reach and influence are undeniable. Borussia Dortmund, known for having the highest average stadium attendance globally, presents a unique platform for PRIME to connect with soccer enthusiasts on a massive scale.


Carsten Cramer, BVB's Chief Marketing Officer, highlighted the synergy between the two brands, emphasizing the mutual benefits of this partnership. "BVB is excited and proud to align with PRIME, a brand that resonates strongly with the younger demographic, which is crucial for our growth strategy," Cramer noted. He expressed confidence in the partnership's ability to bolster both brands' presence, with BVB aiding PRIME's expansion in Germany and beyond, while PRIME enhances BVB's brand visibility, especially in the US market.


A Visionary Collaboration


KSI and Logan Paul, the minds behind PRIME, shared their enthusiasm for the partnership, acknowledging the significant role of Borussia Dortmund in their brand's rapid growth. "Our alliance with such a prestigious club is a testament to PRIME's success and our commitment to delivering innovative hydration solutions," they stated. This partnership is not just a business venture but a fusion of visions aimed at creating unforgettable experiences for fans worldwide.


Beyond Hydration: PRIME's Journey


Founded by YouTube icons KSI and Logan Paul, PRIME has quickly risen to prominence, amassing $250 million in retail sales in its inaugural year. The brand's expansion continued with the introduction of Energy, a caffeinated beverage, in 2023. Available in the United States and Germany, PRIME's products cater to a broad audience, offering refreshing and energizing options for consumers of all ages.


Implications and Expectations


The partnership between Borussia Dortmund and PRIME is more than a sponsorship deal; it's a strategic alliance that reflects the evolving landscape of sports marketing and brand collaborations. By joining forces, BVB and PRIME are not just promoting a product but are weaving a narrative that resonates with the dynamic lifestyles of modern consumers, especially the youth.


As this partnership unfolds, the sports and beverage industries will keenly watch the impact of such collaborations on brand growth, fan engagement, and market penetration. With both brands poised for further success, the BVB-PRIME alliance could very well set the blueprint for future partnerships across industries, demonstrating the power of combining sports legacy with innovative lifestyle branding.


Source and FOT: BVB

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