Roger Hampel
Credit: Bayer Leverkusen
Bayer 04 Leverkusen is proud to announce a new premium partnership with CEAT Limited, India’s leading tire manufacturer. This collaboration is set to drive the club forward for the next two seasons, with CEAT stepping in as the new Premium and Tire Partner until June 30, 2026. This partnership comes on the heels of a successful collaboration with Kumho Tire, and Bayer 04 Leverkusen is eager to embark on this new journey with CEAT.
A Fresh Set of Wheels for Bayer 04 Leverkusen
As Bayer 04 Leverkusen looks ahead to new victories on and off the pitch, the inclusion of CEAT Limited promises to bring a new level of innovation and excellence to the club. CEAT, known for its high-quality and durable tires, operates on an international level, mirroring the global ambitions and competitive spirit of Bayer 04 Leverkusen.
Leadership Voices Excitement Bayer 04 Leverkusen CEAT
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04 Leverkusen, expressed his enthusiasm for the partnership: “Just like us, CEAT operates on an international level. We're united by our drive to innovate and conquer challenges in a highly competitive field.”
Peter Becker, Senior VP of R&D and Technology at CEAT, echoed this sentiment, highlighting the synergy between football and CEAT’s brand goals: “Football has a massive global fan base, and we're thrilled to kick off this long-term partnership with Bayer 04 Leverkusen. This collaboration is a fantastic opportunity to boost our brand visibility and showcase our innovative products to fans and consumers in Germany.”
A Win-Win for Fans and Consumers
For the fans of Bayer 04 Leverkusen and consumers of CEAT products, this partnership promises exciting developments. From enhanced brand visibility to innovative marketing campaigns, the collaboration aims to create a dynamic presence in the football world and beyond. CEAT’s tires, renowned for their performance and reliability, will be prominently featured, offering a unique touchpoint for fans and potential customers.
Source: Bayer Leverkusen
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