Atalanta BC Names Muratori as Official Wine Partner for 2025/26 Season.

Roger Hampel

Image: Atalanta BC

Atalanta BC has announced a new commercial partnership with Muratori, an established Italian winery known for its premium Franciacorta sparkling wines. The collaboration designates Muratori as the Official Wine Partner of the Bergamo-based Serie A club for the 2025/26 season, integrating the brand into Atalanta’s hospitality and matchday experience.

Partnership Overview

The agreement links two expressions of Italian excellence — football and winemaking — highlighting craftsmanship, regional identity, and shared values of innovation and passion. As part of the deal, Muratori Franciacorta Brut will become the exclusive sparkling wine served across Atalanta’s corporate and VIP hospitality areas at the New Balance Arena during home fixtures.

The partnership reflects Atalanta’s strategy of aligning with high-quality Italian brands that share the club’s growth vision and modern, sustainable ethos.

Executive Statements Atalanta BC Muratori

Bruno Muratori, President of Muratori, said the partnership is rooted in a common approach to ambition and sustainability:

“Shared values have always been at the core of our family’s entrepreneurial journey, and we found the same spirit in Atalanta. Partnering our brand with Atalanta reflects the Muratori family’s vision: pursuing excellence through an ambitious, yet healthy and sustainable growth model.”

Luca Percassi, CEO of Atalanta BC, emphasized the cultural and aspirational alignment between the two organizations:

“We are truly delighted to embark on this new journey with Muratori, a winery that stands as a beacon of excellence in its sector. This partnership unites two organizations driven by shared values such as passion, dedication, and an innovative mindset. We warmly welcome Muratori to the Nerazzurri family and look forward to a promising path of growth together.”