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AS Monaco and APM Monaco Extend Partnership Until 2026.

Roger Hampel

AS Monaco APM Monaco
AS Monaco APM Monaco

AS Monaco and APM Monaco are delighted to announce the extension of their collaboration for an additional two seasons. A major partner of the Principality's club since 2023, APM Monaco will continue its commitment alongside the Red & White until 2026. The leader in chic and fashionable jewelry will keep its presence on the front (main marking) of the match jerseys worn by the professional team during the Ligue 1 championship.


Celebrating the Centenary Season


Building on the initiatives launched last season (Jewelry of the Month by APM Monaco, photo and video shoots...), the two Monegasque entities will strengthen their cooperation to further unite their communities and promote the image of the Principality and the brand.


Special activities will be offered throughout this notable season, marked by the Club’s Centenary celebrations, to the public at Stade Louis-II. These activities include the chance to win APM Monaco jewelry.


Enhancing Fan Experience


With more than 25 million fans on social media, AS Monaco aims to enhance the supporter experience and deepen their connection with the brand. As in the 2023-2024 season, APM Monaco will regularly invite the brand's numerous influencers and ambassadors, thereby expanding the Red & White fan base.


Philippe Prette, CEO of APM Monaco, stated, “As a Monegasque brand, we are thrilled to continue our collaboration with AS Monaco. With this partnership, we are proud to highlight our Monegasque origins and contribute to the image of the Principality.”


Thibaut Chatelard, Marketing & Revenue Director of AS Monaco, added, “We are very pleased to continue our collaboration with APM Monaco. After a successful first year, extending our joint adventure was a clear choice. We face great challenges this season, particularly with the Club’s Centenary celebration, and we are delighted to count on APM Monaco’s support to meet them.”


Source: AS Monaco Media

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