Al Ahly Extends Haier Sponsorship Partnership Through 2030.

Roger Hampel

Image: Al Ahly SC

Al Ahly SC has renewed its sponsorship agreement with Haier for another four years, extending a partnership that forms part of the club’s wider commercial growth strategy.

The agreement was signed by Al Ahly Football Company CEO Naira Ali, Haier Egypt General Manager Ahmed El Gendy and Mohamed Yehia, Chairman of United Sports Company, which manages the club’s commercial rights portfolio.

According to the club, the renewal aligns with Al Ahly’s ongoing objective of strengthening relationships with major international and regional brands while increasing commercial revenues linked to the club’s large fan base and continental visibility.

Al Ahly Continues Building Commercial Portfolio Around Global Brands Al Ahly

The extension reflects the growing commercial positioning of Al Ahly as one of the most visible football properties in Africa and the Middle East. With strong domestic audiences, consistent continental success and growing international exposure, the club has increasingly attracted multinational companies looking to access one of football’s largest supporter bases in the region.

Haier, one of the world’s largest home appliance and consumer electronics brands, continues its presence inside Al Ahly’s sponsorship ecosystem at a time when clubs across Africa are placing greater emphasis on long-term commercial partnerships and brand stability.