AFA Expands Asian Presence with New Regional Sponsorship Deal in Bangladesh with Walton.

Roger Hampel

Image: AFA

The Argentine Football Association (AFA) has announced a new regional sponsorship agreement in Bangladesh with Walton Hi-Tech Industries, the country’s leading manufacturer of electrical and electronic products. The partnership marks another step in AFA’s ongoing global brand expansion and positions Walton as the official regional sponsor of the Argentina National Team in Bangladesh.

Expanding AFA’s Global Footprint AFA Walton

This new agreement continues AFA’s broader strategy to grow its commercial presence across key international markets, particularly in Asia. Over recent years, the federation has pursued a deliberate expansion plan across India, China, Bangladesh, and the Middle East, adapting its marketing and digital content to local audiences to enhance fan engagement and brand visibility.

The partnership with Walton — the No. 1 electronics brand in Bangladesh — underscores AFA’s recognition of the country’s strong and historic passion for Argentine football, amplified by the national team’s recent global successes.

Strengthening Ties with Bangladeshi Fans

Under the agreement, Walton will activate various fan-focused initiatives designed to bring Bangladeshi supporters closer to the Argentina National Team ahead of the 2026 FIFA World Cup. These include exclusive campaigns, giveaways of signed jerseys, and unique fan experiences connecting Walton customers with the Argentine players and brand.

Claudio Tapia, President of AFA, emphasized the importance of this partnership:

“The Argentina National Team has felt the passion and support of the Bangladeshi community throughout this period. We are delighted to welcome Walton as a regional sponsor for Bangladesh. This collaboration strengthens AFA’s presence in a market with such strong emotional ties to our team.”

S. M. Mahbubul Alam, Executive Director of Walton, highlighted the cultural and emotional value of the collaboration:

“Football unites the world through empowerment and entertainment, and Argentine football has long inspired millions with its skill and spirit. The admiration that Bangladeshi fans hold for Argentina is exceptional, and Walton is proud to partner with one of the most beloved teams in world football. Together, we aim to tell the inspiring story of Bangladesh through sport and innovation.”

Commercial Strategy and Market Significance

AFA’s Commercial and Marketing Director, Leandro Petersen, described the agreement as another milestone in the federation’s global journey:

“This partnership with Walton strengthens AFA’s brand expansion in key Asian markets. Walton, as Bangladesh’s leading appliance brand, will help us engage fans through marketing and digital initiatives while increasing the synergy between our organizations in the region.”

The collaboration will also support co-branded marketing campaigns, joint promotions, and digital activations tailored for the Bangladeshi market, where Argentina enjoys one of the largest football fan bases outside Latin America.