AC Milan Launches First Academy in Hong Kong as Part of Regional Expansion Strategy.

Roger Hampel

Photo Credit: AC Milan

AC Milan has officially launched its first youth academy in Hong Kong, reinforcing the club’s long-term commitment to grassroots football development in Asia. The announcement coincides with the confirmation of Milan’s pre-season fixture against Liverpool FC at the Kai Tak Stadium on July 26, 2025, as part of the Hong Kong Football Festival.

The academy launch marks a significant step in AC Milan’s international development strategy, blending football education, local engagement, and brand localization in one of the region’s most dynamic sporting markets.

Strategic Investment in Youth Development and Community Engagement AC Milan Hong Kong

The AC Milan Academy Hong Kong will provide structured programs for young players aged 6 to 17, combining technical training with a focus on personal growth, teamwork, and values-driven education. Following the model used at Milan’s global network of academies, the Hong Kong site will offer:

• Year-round training delivered by qualified local and visiting coaches

• Access to the club’s football methodology and curriculum

• Events and tournaments that promote inclusive participation and talent development

  
  

The academy is intended not only as a training center but as a community platform for promoting Milan’s football identity and values through sports education and future grassroots events.

Regional Brand Building Through Long-Term Local Presence

AC Milan’s presence in Hong Kong goes beyond a one-off match or commercial tour. By establishing a permanent development structure, the club is embedding its brand in the daily sporting life of the region.

This strategic move supports several business objectives:

• Deepening fan engagement with younger demographics and families

• Creating on-the-ground brand visibility year-round

• Building relationships with local institutions, schools, and sports organizations

• Offering a foundation for future CSR and sponsorship activations in the region

  
  

The Hong Kong academy joins an expanding network of AC Milan Academies around the world, forming part of a broader international project to export the club’s training philosophy and community impact.

Integration with Wider Pre-Season Tour Strategy

The academy launch aligns with AC Milan’s broader Asia-Pacific pre-season tour strategy, which includes marquee fixtures like the upcoming match against Liverpool. While the match will generate short-term visibility, the academy is positioned as a long-term brand and community investment.

The dual announcement is a reflection of how clubs like Milan are evolving their international strategies to go beyond fan engagement toward real market presence, particularly in high-growth territories like East Asia.