Roger Hampel
FOT: Swissquote Media Release
UEFA has proudly announced the renewal of its partnership with Swissquote, heralding a new era of continued collaboration for the UEFA Europa League and UEFA Conference League until 2027. This partnership, first established in 2021, marked Swissquote as the pioneering online bank to exclusively sponsor these prestigious competitions. The renewal underscores the success and mutual benefits derived from this collaboration, setting a precedent for sports marketing strategies.
Swissquote, Switzerland's premier online banking leader, has reaped substantial rewards from its association with UEFA, leveraging this platform to bolster brand visibility across Europe. The partnership allows Swissquote to enjoy perimeter advertising rights, hospitality privileges at matches, and the opportunity to collaborate closely with UEFA on social media and digital marketing initiatives. Such engagement strategies are pivotal in transforming sports fans into loyal customers, a testament to the power of aligning brand values with the global appeal of football.
The extension of this sponsorship comes at a crucial time as the UEFA Europa League and UEFA Conference League are set to introduce a new league phase format in the 2024–2027 competition cycle. Guy-Laurent Epstein, UEFA’s marketing director, expressed enthusiasm about continuing the journey with Swissquote, highlighting the success and mutual growth fostered by the partnership.
Marc Bürki, CEO of Swissquote, mirrored this sentiment, emphasizing the significant enhancement in Swissquote’s brand awareness through its UEFA association. He eloquently connected the values of football—passion, competition, and the pursuit of excellence—with those of Swissquote, illustrating the synergy between the two entities. This partnership not only elevates Swissquote's visibility but also engages its employees, customers, and the broader online banking industry through unique experiences and events.
As Swissquote joins Engelbert Strauss in the roster of partners for the upcoming competition cycle, this renewal serves as a beacon for the evolving landscape of sports sponsorships. It highlights the strategic importance of such partnerships in achieving marketing objectives, enhancing brand visibility, and engaging with a global audience. The collaboration between UEFA and Swissquote is a prime example of how aligning with sports entities can transcend traditional marketing, offering immersive experiences that resonate with fans and customers alike.
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