SSC Napoli Launches First Official Membership Program for Fans.

Roger Hampel

Image: SSC Napoli

SSC Napoli has announced the launch of its first-ever Official Membership program, which will be available from November 1 through the club’s official app and website. The initiative marks a milestone in the club’s nearly 100-year history and the first fan-facing activation under its new partnership with sports technology company KDA3.

Two Membership Plans: Free and Premium SSC Napoli

The new program will be available in two tiers:

• Free Membership – open to all fans at no cost.

• Premium Membership (€75 per year) – offering enhanced benefits and exclusive access.

  
  

Through the membership platform, supporters will gain entry to a dedicated digital hub designed to strengthen their connection with the club and celebrate their identity as Napoli fans.

Premium members will receive early access to home match ticket sales, a €25 voucher for use in the official Napoli e-commerce store, and entry into special prize draws offering exclusive experiences and rewards.

Building a Global Fan Community

The membership’s slogan, “SONO NAPOLETANO” (“I am Neapolitan”), embodies the spirit of belonging and unity that Napoli aims to foster through the program. The initiative was designed to create a community-based network where fans can engage more closely with the club, rediscover its history, and share a collective identity beyond football.

The platform will also provide access to exclusive digital content, contests, and experiences, creating a more interactive link between SSC Napoli and its supporters worldwide.

Partnership with KDA3

The program is being developed in partnership with KDA3, a new-generation sports technology company specializing in fan engagement and digital membership systems. Members will have the opportunity to win a wide range of exclusive prizes and experiences, including:

• Matchday experiences: stadium tours, pitchside access, and VIP packages.

• Meet the Champions: virtual and in-person meet-and-greet sessions with players.

• Signed memorabilia: autographed jerseys and collector items.

• Travel experiences: attending European away matches and summer training camps.

  
  

Strategic Significance

With the launch of this membership program, SSC Napoli joins a growing number of European clubs investing in direct-to-fan engagement platforms. The initiative aligns with the club’s strategy to enhance digital connectivity, monetize fan loyalty, and build a sustainable community ecosystem centered on the club’s identity and values.