Roger Hampel
Credit: Vfb Stuttgart
VfB Stuttgart is proud to announce a long-term partnership with SAP, the world’s leading provider of enterprise applications and business AI. This collaboration marks a significant step in the digital transformation of the club, as SAP brings its extensive portfolio of digital products to enhance the operations and fan experience of the iconic German football team.
A Strategic Partnership Rooted in Innovation
Based in Walldorf, Baden-Württemberg, SAP has established itself as a global powerhouse in the realm of business technology. By joining forces with VfB Stuttgart as a Team Partner, SAP is not only entering the club's upper echelon of partnerships but also playing a crucial role in implementing IT solutions that align with the club’s digital strategy.
This partnership goes beyond traditional sponsorship, as it is deeply embedded in the club’s digital projects. The integration of SAP’s advanced software solutions will empower VfB Stuttgart to leverage data more effectively, providing valuable insights that can drive decision-making and enhance overall performance.
Enhancing the Fan Experience with SAP Technology
One of the most immediate benefits of this partnership will be felt by the fans. SAP’s Customer Checkout system will streamline the process of ordering and paying for food and beverages at the stadium, offering a faster and more convenient experience. Additionally, SAP Event Ticketing will simplify ticket sales and access control, making it easier for fans, partners, and the club to manage these essential functions.
Through these innovations, SAP is enabling VfB Stuttgart to offer new, fan-centric services that not only improve the matchday experience but also strengthen the connection between the club and its supporters.
Empowering VfB Stuttgart’s Teams with SAP Sports One
The partnership also extends to the heart of the club’s sporting operations. VfB Stuttgart’s youth and professional teams will benefit significantly from SAP Sports One, a comprehensive platform that provides detailed analysis on player health, fitness, tactics, and scouting. This technology will allow the club to optimize player performance, manage injuries more effectively, and identify promising talent with greater precision.
A Win-Win Collaboration for the Future
Rouven Kasper, Board Member for Marketing and Sales at VfB Stuttgart, expressed his excitement about the partnership: “We are thrilled to have secured another global player from Baden-Württemberg as a partner for VfB Stuttgart and are grateful for the trust SAP has placed in us. SAP is a world-renowned company with immense influence, and this partnership will significantly advance the VfB and our work on many levels. For SAP, we are the perfect platform to fully integrate their products into a large, digitally-minded club and to use us as a showcase for flexible solutions for businesses. Together, we can and want to achieve great things in the future.”
This partnership is poised to set a new standard in the collaboration between sports organizations and technology providers. By combining SAP’s expertise in enterprise applications with VfB Stuttgart’s ambition and tradition, both parties are well-positioned to achieve remarkable success in the years to come.
Source: Vfb Stuttgart Media
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