Roger Hampel
Photo Credit: Real Madrid CF
Porcelanosa, a Spanish company in the ceramic, kitchen, and bathroom industries, has joined forces with Real Madrid in an exciting three-year partnership. This collaboration aligns the iconic Spanish multinational with one of the most successful and prestigious football clubs in the world.
Under this agreement, Porcelanosa will not only promote its brand globally alongside Real Madrid, but it will also actively participate in initiatives that strengthen both companies' commitment to excellence, innovation, and social responsibility. Furthermore, Porcelanosa will collaborate with Real Madrid’s first women’s team at the Alfredo Di Stéfano Stadium, contributing to corporate social responsibility (CSR) projects that will benefit the broader community.
A Partnership Based on Shared Values Real Madrid Porcelanosa
In announcing the partnership, Héctor Colonques, president of the Porcelanosa Group, emphasized the alignment of values between the two organizations:
“This collaboration agreement strengthens the commitment of both brands to ally with organizations with which they share values such as hard work, excellence, and innovation.”
Real Madrid’s own history is steeped in these values. Known for its relentless pursuit of excellence on the pitch and a deep-rooted commitment to innovation off the pitch, Real Madrid aligns naturally with Porcelanosa’s drive for quality and progress in its field.
Benefits of the Partnership
This collaboration is expected to enhance both brands, leveraging Real Madrid’s worldwide presence to elevate Porcelanosa’s market reach. With this strategic alliance, Porcelanosa will gain increased visibility in key global markets. Through co-branded initiatives, the partnership will also help reinforce the social and cultural connection of both organizations with fans, customers, and the wider community.
1. Increased Global Exposure
Porcelanosa will benefit from Real Madrid's extensive global fanbase, which spans millions of supporters across various continents. This exposure will strengthen Porcelanosa’s position as a leader in the home improvement and luxury goods sector.
2. Social Responsibility Initiatives
Through collaborations at the Alfredo Di Stéfano Stadium, Porcelanosa will participate in initiatives that focus on community engagement and CSR, highlighting a shared commitment to making a positive impact beyond commercial objectives.
3. Reinforcing Brand Values
By partnering with Real Madrid, Porcelanosa reinforces its brand image of excellence, quality, and innovation—values that resonate deeply with both Real Madrid's and Porcelanosa’s target audiences.
Strengthening Real Madrid’s Corporate Portfolio
This new partnership adds to Real Madrid’s robust portfolio of high-profile partners, which include some of the most respected and innovative brands in the world. By teaming up with Porcelanosa, Real Madrid continues to expand its partnerships with companies known for quality and leadership in their industries. The partnership with Porcelanosa will not only boost the club’s brand equity but will also foster stronger connections with fans who appreciate both organizations' commitment to excellence.
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