Roger Hampel
Real Madrid has been named the most valuable and strongest football club brand in the world for 2024. According to the 'Football 50 2024' report by Brand Finance, Real Madrid's brand value has surged to 1.685 billion euros, surpassing major rivals like Manchester City and FC Barcelona.
The Pinnacle of Brand Value Real Madrid Brand Finance
Brand Finance's report places Real Madrid at the top of the list of the world's most valuable football club brands. The club's brand value of 1.685 billion euros not only leads the ranking but also underscores its dominance in the football industry. This achievement highlights Real Madrid's exceptional on-pitch success and robust commercial strategies.
Top 10 Most Valuable Football Club Brands in 2024:
1. Real Madrid - 1.685 billion euros
2. Manchester City - 1.611 billion euros
3. FC Barcelona - 1.542 billion euros
4. Manchester United - 1.398 billion euros
5. Liverpool - 1.380 billion euros
6. Bayern Munich - 1.236 billion euros
7. Paris Saint-Germain (PSG) - 1.208 billion euros
8. Arsenal - 996 million euros
9. Tottenham Hotspur - 868 million euros
10. Chelsea - 838 million euros
The Strongest Brand in Football
Real Madrid also excels in brand strength, with a score of 96.3 out of 100 and an AAA+ rating. Brand Finance evaluates brand strength using metrics such as marketing investment, stakeholder brand equity, and commercial performance. Real Madrid's top position in this ranking is a clear indicator of its superior brand management and global appeal.
Top 10 Strongest Football Club Brands in 2024:
Driving Factors Behind Real Madrid's Success
Commercial Excellence
Real Madrid's commercial activities are a significant driver of its brand value. The club's ability to secure lucrative sponsorship deals, merchandise sales, and global partnerships plays a pivotal role in its financial success. The collaboration with brands like Emirates and Adidas further enhances Real Madrid's market position and visibility.
On-Pitch Success
Real Madrid's success on the field is legendary, contributing to its robust brand. The club's consistent performance in domestic and international competitions, including multiple UEFA Champions League titles, strengthens its reputation as a football powerhouse.
Global Fanbase
A diverse and passionate global fanbase amplifies Real Madrid's brand strength. The club's widespread appeal and dedicated supporters around the world ensure a continuous stream of revenue and engagement, further solidifying its top position.
Source: Real Madrid
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