Real Madrid and Nivea Men Extend Global Sponsorship Agreement Until 2030.

Roger Hampel

Image: Real Madrid

Real Madrid has announced the extension of its global sponsorship agreement with Nivea Men through to 2030, prolonging a partnership that first began in 2013. The renewal adds five more seasons and introduces new product initiatives to expand the scope of collaboration.

Agreement Details Real Madrid Nivea Men

The extended deal will see the launch of the first global limited-edition Real Madrid by Nivea Men later this year, available in more than 40 markets worldwide. For the first time, the partnership will also extend beyond the Nivea Men line to include selected products from Nivea, Liposan, and Labello.

In addition, the agreement ensures that a wide range of Nivea Men products will continue to be available to Real Madrid players in the dressing room, reinforcing the integration of the brand into the club’s daily routines.

Leadership Comments

Grita Loebsack, President of Nivea, said the deal aligns the company’s mission with Real Madrid’s global reach:

“Real Madrid embodies excellence and passion, principles that align with our vision to be the world's best skincare company. Together we will continue to inspire and engage millions of men around the world, integrating skincare into their daily routines in a relevant and moving way.”

Tobias Collée, Vice-President of Nivea, added:

“With Real Madrid we have a platform that connects profoundly with our audience, as well as with our values.”

From Real Madrid’s side, Emilio Butragueño, Director of Institutional Relations, underlined the importance of continuity:

“We are proud to renew our partnership for five more seasons with Nivea Men, a brand that shares our commitment to innovation, excellence and global appeal.”