Nottingham Forest Launches New Digital Platform and Mobile App as Part of Club’s Digital Strategy.

Roger Hampel

Image: Nottingham Forest

Nottingham Forest has launched a redesigned official website and a new mobile app, marking a significant step in the club’s broader digital transformation strategy. The rollout introduces an updated visual identity, streamlined navigation and an integrated content environment designed to centralise match coverage, ticketing, video output and supporter services.

A Consolidated Digital Hub for Supporters Nottingham Forest

The updated platform positions the website and mobile app as a unified digital hub, simplifying access to fixtures, news, Forest TV, membership services, retail and hospitality products. For clubs operating at Premier League scale, consolidating digital touchpoints into a single ecosystem provides far greater control over audience behaviour and user pathways.

The new design also introduces stronger brand alignment across web and mobile, improving consistency in the club’s digital presence and enabling content formats that better match modern consumption habits—particularly short-form video and mobile-first interfaces.

Image: Nottingham Forest

Commercial and Operational Implications

Digital platforms increasingly play a central role in club strategy, functioning as:

• Direct-to-consumer sales channels for ticketing, memberships and merchandise.

• Advertising and sponsorship assets, where inventory can be monetised through digital placements and branded content.

• Data infrastructure, allowing clubs to analyse user behaviour and personalise communications.

• Global outreach tools, enabling Premier League teams to maintain year-round touchpoints with fans outside the UK.

For Nottingham Forest, a fully rebuilt digital ecosystem supports the long-term vision of strengthening the club’s commercial foundations while improving accessibility for match-going and remote supporters alike.