Racing Club de Strasbourg Alsace Announces Seven New Sponsorship Agreements and Renews Five Long-Term Partnerships.

Roger Hampel

Image: Racing Club de Strasbourg Alsace (RCSA)

Racing Club de Strasbourg Alsace (RCSA) has announced the signing of seven new regional sponsorship agreements and the renewal of five longstanding partnerships, reinforcing the club’s commercial growth strategy and its position as one of the most significant economic actors in the Grand Est region.

The announcement highlights both the strength of the regional business ecosystem and RCSA’s increasing national visibility, following continued investment in the club’s sporting infrastructure and commercial operations.

Seven New Regional Partners Join the Club’s Sponsorship Portfolio

RCSA confirmed the addition of the following companies as new partners for the current cycle:

• Alsacienne de Boissons

• API Cuisiniers d’Alsace

• Burger King Strasbourg et périphérie

• Nicollin

• Roppenheim – The Style Outlets

• IZAC – Official Outfitter

These partnerships expand the club’s regional footprint across sectors including food & beverage, retail, waste management, fashion, and hospitality. They also signal continued commercial confidence from brands operating in the Grand Est.

Renewal of Five Historical Agreements Racing Club de Strasbourg Alsace

In addition to new deals, five existing partners extended their contracts:

• Espace H

• ISG – Institut Supérieur de Gestion

• Optissimo

• TANTU SARL

• TopMusic

These renewals reflect consistent engagement between the club and local institutions across education, media, optics, consulting, and community business services. For Racing Club de Strasbourg, maintaining long-term commercial relationships remains a central component of its sponsorship model.

Strengthening Regional Anchoring and National Appeal

The combined total of twelve commercial agreements illustrates RCSA’s dual strategy:

1. Deepening its regional roots by working closely with Alsatian and Grand Est companies, and

2. Expanding national brand attractiveness, supported by growing viewership, increased matchday attendance, and the club’s broader sporting project.

   
   

The club noted that these partnerships occupy the fourth tier of its sponsorship hierarchy, demonstrating continued commercial growth across multiple levels of its activation structure.