Roger Hampel
Prometeon Tyre Group has officially become the Official Tyre Partner of the Italian National Football Teams for the 2024-2026 period. This significant partnership was announced at Coverciano in the presence of FIGC President Gabriele Gravina, National Team Coach Luciano Spalletti, and Prometeon Tyre Group's CEO, Roberto Righi.
A Partnership Celebrating Shared Values and Excellence
Roberto Righi, CEO of Prometeon Tyre Group, emphasized the shared values of excellence, teamwork, and the relentless pursuit of success that unite Prometeon with the spirit of Italian football. He highlighted how this partnership represents not just a branding opportunity, but also a chance to enhance experiences for business partners and employees alike.
Gabriele Gravina, President of the Italian Football Federation (FIGC), welcomed Prometeon as the Official Tyre Partner, acknowledging the support it will provide to the national teams. He stressed the importance of continuous improvement and reliability, attributes that both the football teams and Prometeon embody.
Expanding Brand Visibility Through Football
Prometeon's partnership with FIGC is a strategic move to increase brand visibility, leveraging various communication platforms and events leading up to major international football competitions in 2024 and 2026. This collaboration follows Prometeon’s involvement in other significant sports sponsorships, including the SBK World Championship and as a main sponsor for Parma Calcio.
Visible Presence in Italian Football
Prometeon’s branding will be prominently featured in various aspects of the Italian football scene. The company’s logo will appear in press conference backdrops and on leadwalls at match venues. Moreover, Prometeon tyres will be fitted on the buses used by the Italian teams, symbolizing a literal and figurative support in their journey.
A Strategic Leap for Prometeon
This partnership is more than a mere sponsorship; it's a strategic alignment between two entities that stand for excellence in their respective fields. For Prometeon, associating with the beloved national sport of Italy offers a unique platform to showcase its commitment to quality and performance. This alliance is poised to bring a new dynamic to the visibility and market presence of Prometeon, capitalizing on the passion and extensive reach of football in Italy and beyond.
In conclusion, Prometeon Tyre Group's partnership with the Italian National Football Teams marks a significant milestone in the company's branding and marketing strategy. It connects the prowess and heritage of Italian football with Prometeon's commitment to excellence, setting a course for mutual success and heightened visibility on the global stage.
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