LALIGA Secures €6.135 Billion in Domestic Broadcasting Revenues for 2027/28–2031/32 Cycle.

Roger Hampel

Image: UnsplashDavid Vives

LALIGA has closed the domestic audiovisual rights tender for the 2027/28–2031/32 cycle, securing over €6.135 billion in total domestic revenues — a 9% increase compared with the current 2022–2027 cycle. The result stands out in a global context in which several major leagues have faced stagnation or declines in media-rights valuations.

The new cycle once again splits LALIGA EA SPORTS (first division) residential broadcasting rights between Telefónica (Movistar+) and DAZN, with each platform continuing to broadcast five matches per matchday over five seasons.

Breakdown of Domestic Rights Revenue

According to figures provided by the league, the total €6.135 billion package includes:

• €5.25 billion from first-division residential rights,

• €650 million from the HORECA segment (bars, hotels, restaurants),

• €175 million from LALIGA HYPERMOTION (second division),

• €60 million from free-to-air and highlights licenses.

Across all segments, the league reports notable year-on-year growth:

• +6% in residential rights (from €4.95 billion to €5.25 billion),

• +30% in HORECA rights (from €500m to €650m),

• +40% in second-division rights (from €125m to €175m),

• stable returns from FTA/highlights (€60m).

This distribution reflects an increasingly diversified approach to domestic monetisation, with no single segment representing disproportionate risk exposure.

Image: LALIGA

Strategic Stability: Telefónica and DAZN Retain Rights

The result maintains the current distribution model featuring Movistar+ and DAZN.

Both operators have invested in LALIGA production, shoulder programming and digital formats in recent years, helping the league consolidate viewership amid wider shifts in consumer behaviour.

LALIGA credits the renewal of both partners to:

• consistent audience growth,

• higher match attendance correlated with enhanced broadcast product quality,

• and improved subscriber retention stemming from anti-piracy enforcement.

For broadcasters, the five-year horizon offers predictable long-term planning — unusual in a European rights market often characterised by shorter cycles and higher volatility.

LALIGA Attributes Growth to Product Investment

LALIGA president Javier Tebas highlighted the league’s anti-piracy operations as a major contributor to rights stability, stating that the reduction of illegal streaming has strengthened operator user bases and preserved rights value during a period of market contraction elsewhere.

The league also credits growth to continued investment in its audiovisual product, including:

• enhanced production standards,

• expanded data and graphics packages,

• camera and broadcast innovations,

• and coordinated marketing content from clubs.

While these claims reflect the league’s internal positioning, the overall rights result does align with LALIGA’s broader strategic pivot toward centralised production and distribution control.