Inter Milan Introduces Fourth Kit Marking Nike ACG’s Debut in Football.

Roger Hampel

Image: FC Internazionale Milano

FC Internazionale Milano and Nike have unveiled Inter’s new Fourth Kit, developed in collaboration with Nike ACG, marking the first appearance of the ACG logo on a football kit. The release represents a deliberate extension of both brands into adjacent lifestyle and performance categories, rather than a standard seasonal kit update.

The project places Inter within Nike’s ACG universe, a line historically associated with outdoor, technical and experimental apparel, and applies its design language to football-specific performance wear.

The colour palette combines black and Hyper Blue, accented with Safety Orange, visually aligning Inter’s identity with Nike ACG’s established visual codes. Most notably, the Nike ACG logo replaces the traditional Swoosh on the front of the shirt, signalling a shift in brand hierarchy and underlining the intent to present the kit as a crossover product rather than a conventional football jersey.

Expanding Football Apparel Beyond Matchday Use Inter Milan

The ACG collaboration reflects a broader strategy to reposition football kits as multi-context apparel, capable of existing beyond the stadium and matchday calendar. By integrating a sub-brand with strong recognition in outdoor and streetwear cultures, Inter and Nike extend the commercial relevance of the kit into lifestyle, retail and fashion-led environments.

This approach aligns with recent moves across elite football, where limited or concept-driven kits are used to reach non-traditional football consumers, increase product lifecycle beyond the season, and justify premium positioning in retail.

On-Pitch Visibility Across Men’s and Women’s Teams

The Fourth Kit will be worn by Inter’s men’s first team during their fixture against Pisa at San Siro, and by Inter Women in their away match against Como Women. Featuring both men’s and women’s teams in the launch reinforces the kit’s positioning as a core club product rather than a niche or experimental release.

Players featured in the launch campaign include Nicolò Barella, Marcus Thuram, Benedetta Glionna and Chiara Robustellini, reflecting a cross-team representation strategy consistent with modern club branding.

Commercial Implications of the ACG Debut in Football

Inter Milan stated that the collaboration reinterprets the club’s identity through the lens of Nike ACG, blending Inter’s established style with the experimental and outdoor-inspired ethos of the ACG line.

Nike highlighted the project as an exploration of how football performance wear can intersect with technical outdoor design, using ACG’s material innovation and visual language within a football context for the first time.

The debut of the Nike ACG logo on a football kit represents a category crossover, opening the door for future integrations of Nike sub-brands into football. For Inter, the Fourth Kit operates as a commercial lever that sits alongside core kits but targets different consumer behaviour, particularly in lifestyle-driven and fashion-conscious markets.