Girona FC Partners with Shalf: New Official Sponsor of the Academy.

Roger Hampel

Girona FC Shalf

Photo Credit: Girona FC

Girona FC has signed a partnership agreement with Shalf, a Japanese IT company specializing in enterprise management software. This agreement marks a strategic move for both organizations, set to boost visibility and expand opportunities in the coming seasons.

Shalf Becomes Official Sponsor of Girona FC Academy

Shalf has been named the Official Sponsor of Girona FC’s Academy for the next three seasons. This collaboration reflects the growing trend of football clubs aligning with innovative tech companies, aiming to leverage technology and boost brand visibility. The sponsorship will see Shalf’s branding appear prominently on the team kits and digital channels, highlighting the company’s commitment to supporting youth development in sports.

Brand Presence on Team Kits

One of the most notable aspects of this partnership is Shalf's visibility on the team jerseys. The brand will feature on the sleeve of Girona FC’s Juvenil A team and the First Women’s Team during the current season. This exposure will bring the Shalf brand closer to fans, enhancing its recognition both locally and internationally.

Furthermore, Shalf’s logo will be placed below the player number on the training kits of all Academy teams for two upcoming seasons (2025-2026 and 2026-2027). This consistent exposure throughout the Academy highlights Shalf’s strong commitment to supporting youth football.

Digital Visibility and Enhanced Branding

In addition to the physical presence on kits, Shalf will gain significant digital visibility across the Academy’s social media channels and digital platforms. This aspect of the partnership will allow Shalf to connect with Girona FC’s growing online audience, reaching a wider demographic of football fans and potential clients worldwide.

Expansion into Asian Markets: Clinics and Commercial Opportunities

A key component of this partnership is the potential for international growth. The agreement includes plans to conduct football clinics in Japan, where Shalf is based. These clinics will provide a unique opportunity for Girona FC to strengthen its presence in the Asian market, tapping into the rising popularity of European football in the region.

Moreover, the collaboration opens doors to new commercial ventures in Asia, as both Girona FC and Shalf explore opportunities to expand their brands beyond their traditional markets. This strategic move aligns with Girona FC’s vision of global expansion and Shalf’s ambition to reach new audiences through football.

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