FC Schalke 04 Generates Over €600k in Gross Shirt Revenue Following Edin Džeko's Transfer.

Roger Hampel

Image: FC Schalke 04

FC Schalke 04 have confirmed the signing of Edin Džeko for the remainder of the 2025/26 season, strengthening their attacking options for the final 16 league matches. Beyond the sporting dimension, the move has already delivered an immediate commercial impact.

According to the german media, more than 6,000 Schalke shirts bearing Džeko’s name were sold within 24 hours of the transfer announcement.

Image: FC Schalke 04's official website

Immediate Commercial Impact: Shirt Sales Breakdown FC Schalke 04

The official Schalke home shirt is currently priced between €102.90 and €106.90, depending on configuration and the inclusion of the 2. Bundesliga competition patch.

Based on reported sales volumes, this places gross merchandise revenue from Džeko shirts alone in the range of:

• €617,400 (6,000 × €102.90)

• €641,400 (6,000 × €106.90)

These figures represent gross retail revenue and do not account for production costs, retail margins, or kit supplier revenue sharing. Even so, the data illustrates how a high-profile signing can generate immediate cash inflow for a club operating outside the Bundesliga’s top tier.

Image: FC Schalke 04's official website

A Short-Term Contract With Tangible Revenue Upside

Džeko joins Schalke at the age of 39, bringing elite-level experience from clubs including Wolfsburg, Manchester City, Roma, Inter, Fenerbahçe and Fiorentina.

The speed and scale of shirt sales suggest that the transfer has resonated strongly with Schalke’s supporter base, turning a sporting reinforcement into an immediate commercial activation — without relying on long-term marketing campaigns.