FC Bayern Munich and Betano Enter Multi-Year Strategic Partnership.

Roger Hampel

Photo Credit: FC Bayern Munich

FC Bayern Munich has officially announced a new multi-year partnership with Betano, the online sports betting brand owned by Kaizen Gaming. The deal strengthens Bayern’s commercial portfolio and signals Betano’s continued expansion in key international markets, including Germany.

A Strategic Alliance with Global Reach FC Bayern Betano

Under the agreement, Betano becomes an official partner of the Bundesliga giants, joining a roster of top-tier commercial sponsors. The collaboration will include brand visibility within the Allianz Arena and across FC Bayern’s digital platforms, as well as joint activations designed to engage fans responsibly and innovatively.

Michael Diederich, Executive Vice Chairman and CFO of FC Bayern, commented:

“We are delighted to have gained a new partner in Betano. They are one of the global market leaders in their sector, are highly innovative, and don’t rest on what they’ve already achieved — attributes we also hold dear. With Betano, we have another partner by our side with whom we can pursue shared growth targets and drive innovation.”

Kaizen Gaming’s Largest German Partnership to Date

For Betano, the partnership with FC Bayern represents a landmark move within one of its core markets. Germany was the second country where Betano launched, and the agreement with Bayern signals the company’s growing ambitions in both the German and global betting sectors.

George Daskalakis, CEO of Kaizen Gaming, emphasized:

“Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we started, partnering with one of the most iconic clubs in world football was a dream. Now, Betano is recognized as one of the top online gaming and betting brands globally.”

Julio Iglesias, Kaizen Gaming’s Chief Commercial Officer, added:

“Germany has always been one of our most important markets. This partnership is our biggest to date in the country and demonstrates our commitment to offering safe and responsible gaming experiences. FC Bayern’s global fanbase also enhances our ability to connect with millions of fans around the world.”