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Erling Haaland's Latest Investment: A Stake in Norwegian Hair-Tie Company Bon Dep.

Roger Hampel


Erling Haaland Bon Dep
Erling Haaland Bon Dep

FOT: Erling Haaland via Instagram


Manchester City's star striker, Erling Haaland, is not just making waves on the football pitch but also in the business arena. The Norwegian international has recently purchased a stake in his favorite hair-tie company, Bon Dep, which is renowned for its "Kknekki" hair ties. This move is part of Haaland's expanding portfolio of commercial ventures and endorsements that now boost Bon Dep's revenues into the seven-figure range.


From the Pitch to the Boardroom Erling Haaland Bon Dep


Erling Haaland's career has been on an exponential rise since his early days at Borussia Dortmund, capturing the attention of top brands and now, entering strategic business deals. His investment in Bon Dep isn't just about financial stakes; it's a partnership that has been cultivated over years, given that Haaland has long used Bon Dep’s "Kknekki" hair ties. This product is credited with helping shape his iconic look both on and off the field.


A Significant Revenue Boost


The investment by Haaland has reportedly led to a substantial increase in revenue for Bon Dep, with annual earnings now hitting around £7 million. Vibeke Gronseth, the founder of Bon Dep, attributes much of this success to Haaland's endorsement. The footballer’s involvement has not only increased product visibility but has also doubled the company’s turnover, as confirmed by Haaland's commercial team led by his father, Alf Inge.


Haaland's Commercial Ventures


Beyond his exploits in football, Erling Haaland has been making significant strides in the business world. His endorsement portfolio includes deals with major brands such as Samsung Norway, Breitling, Hyperice, and Viaplay. Each of these partnerships reflects Haaland's marketability and his appeal across different sectors, leveraging his global stature in football.


Continuing Success on the Field


While Haaland focuses on his business interests, he continues to excel in his primary profession. Manchester City is actively competing on multiple fronts, including the UEFA Champions League and the Emirates FA Cup, while also contending for the Premier League title. With Haaland at the forefront, Manchester City remains a formidable force in English and European football.


Looking Ahead


As Erling Haaland grows his business acumen, his influence both on and off the pitch is expected to expand. For Bon Dep, having Haaland as a shareholder means not just increased sales but also an enhanced brand image that resonates with fans and consumers alike. Haaland's investment in Bon Dep exemplifies how athletes can extend their impact beyond sports, entering into entrepreneurial roles that showcase their multifaceted interests and capabilities.


Source: City Xtra

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