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Writer's pictureRoger Hampel

Como 1907 Announces Uber as New Front of Shirt Sponsor in Landmark Three-Year Deal.

Roger Hampel

Como 1907 Uber

Como 1907 is proud to unveil its new front of shirt sponsor, Uber, marking the first time the global ride-sharing giant has sponsored a football team in Italy. This three-year partnership, commencing in the 2024/25 season, also designates Uber as Como 1907’s "Official Mobility Partner."


Expanding Fan Perks and Community Engagement


As part of this groundbreaking agreement, Uber and Como 1907 plan to collaborate on initiatives that provide various perks for fans. The specifics of these perks will be revealed in the coming months, promising enhanced engagement and benefits for the Como 1907 fanbase.


Mirwan Suwarso, the official representative of Como 1907's ownership group, expressed his excitement: “It’s great that a global brand like Uber has chosen us for its first sports sponsorship in Italy. The plan is for this not to just be a branding exercise but a catalyst for a business partnership that will benefit the local community.”


Anticipation for the New Kit


The new kit for the 2024/25 season, featuring Uber's logo, will be released in the coming weeks. Fans can purchase the kit online at Como 1907 Store and in-store soon, showcasing their support for the team and its new partnership.


Lorenzo Pireddu, General Manager of Uber Italy, shared his enthusiasm: “We are thrilled to announce our partnership with Como 1907, a team with a long football tradition and great growth plans for the future. In addition to our passion for sports, this sponsorship represents a special bond with a city famous throughout the world for its beauty, culture, and landscapes. We are proud to support such a vibrant community and be part of its sporting journey.”


A Partnership for Growth and Community Benefit


This partnership aims to be more than just a branding opportunity. By working together, Uber and Como 1907 hope to create meaningful benefits for the local community, enhancing mobility and providing additional value to fans.


The collaboration is expected to bolster Como 1907's visibility and growth, aligning with Uber's goal to support local communities and promote cultural and sporting events.


Source/Photo Credit: Como 1907

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