Coca-Cola Extends Global Training Kit Partnership with SSC Napoli Until 2027/28.

Roger Hampel

Photo: SSC Napoli

SSC Napoli has announced the extension of its global partnership with Coca-Cola through the 2027/28 season, reaffirming one of the most visible collaborations between a football club and a multinational consumer brand.

Coca-Cola will remain Global Training Kit Partner, with its logo featured on the training and warm-up kits worn by Napoli’s first team and Primavera squad during training sessions and pre-match activities across domestic and international competitions.

A Multi-Year Collaboration Built on Brand Synergy Coca-Cola SSC Napoli

The relationship between Napoli and Coca-Cola began in 2022, when the beverage giant joined as a global partner. Since then, the partnership has evolved into a strategic branding platform that leverages shared values of passion, community, and celebration, both on and off the pitch.

The Coca-Cola logo has become a prominent fixture during matchdays at the Stadio Diego Armando Maradona, with pre-match entertainment including Fan Cam experiences and DJ sets, contributing to an enhanced stadium atmosphere for supporters.

A Futuristic Kit Concept Inspired by ‘Cyborg’ Aesthetics

For the upcoming season, the renewed training kit introduces a 'Cyborg' design theme, reflecting a futuristic aesthetic that symbolizes the connection between human performance and technology. The black base, featuring circuit-inspired graphics and metallic elements, was created to evoke the concept of bionic athleticism.

“It is a source of great pride for us to renew our agreement with Coca-Cola for another three seasons, using a very powerful tool such as our training and warm-up kit,” said Tommaso Bianchini, Chief Revenue Officer at SSC Napoli. “This partnership unites Neapolitan fans across the planet thanks to the global renown of an iconic brand like Coca-Cola”.

Beyond branding, Coca-Cola has played a central role in fan activation, offering experiences both inside and outside the stadium. According to Paola Donelli, Frontline Activation Marketing Director of Coca-Cola Italia, the partnership emphasizes “experiencing the magic of football in those special moments with the fans,” whether at home or at the stadium.