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Chelsea Women Embark on an Electrifying Journey with Škoda in 2024.

Roger Hampel

Chelsea Women
Chelsea Women

In a groundbreaking move that marks a new era in sports partnerships, Chelsea Women have announced a dynamic collaboration with Škoda UK, becoming the Official Car Partner of the team. This partnership heralds a significant shift in women's football, showcasing a commitment to innovation, sustainability, and the empowerment of women in sports.

A New Era of Mobility and Sportsmanship

This partnership, unveiled just before Chelsea Women’s anticipated match against Manchester United Women at Stamford Bridge, is set to electrify the football scene. Notably, the team bus will be escorted by Škoda’s all-electric Enyaq SUV and Coupe models, adorned in Chelsea blue, symbolizing the fusion of advanced technology and team spirit.

Visibility and Engagement: A Dual-Thrust Approach

Škoda's branding will feature prominently at both Stamford Bridge and Kingsmeadow grounds, ensuring visibility during Chelsea Women’s matches. Additionally, an innovative digital program is planned, offering exclusive content on both Chelsea Women’s and Škoda UK’s social media channels. This digital engagement is set to enhance the fan experience, bringing supporters closer to the team and the Škoda brand.

Empowering Players and Staff with Cutting-Edge Mobility

A key aspect of this partnership is the provision of Škoda’s all-electric Enyaqs at Chelsea Women’s training ground in Cobham. This extends to Academy players and staff, addressing transport challenges and promoting eco-friendly mobility. It’s a move that underscores Škoda's commitment to sustainability and support for the team's logistical needs.

Škoda: Pioneering Women’s Sports Beyond Football

While this partnership marks Škoda’s first foray into women's football, it's not their first involvement in women's sports. The brand has a history of supporting female athletes, notably in professional cycling, through partnerships with events like the Tour de France Femmes. This expansion into football illustrates Škoda's broader commitment to elevating women in sports.

Shared Values and Visions

Zarah Al-Kudcy, Chelsea Women’s commercial director, praised Škoda's understanding and passion for the team, highlighting the alignment of values between the two brands. This synergy is poised to fuel innovative collaborations and push both brands to new heights.

Kirsten Stagg, head of marketing at Škoda UK, echoed this sentiment, noting the pioneering spirit of Chelsea Women and Škoda’s philosophy of being a bold companion for drivers. She expressed excitement over the role Škoda will play in further promoting women’s football and inspiring people to explore their potential.

Driving Towards a Bright Future

As Chelsea Women and Škoda embark on this journey together, they are set to redefine the standards of sports partnerships. The fusion of sports, technology, and sustainability in this partnership is not just a stride forward for Chelsea Women and Škoda, but a beacon for the future of women's sports. The partnership kicks off with a promise of electrifying performance, both on and off the field, as these two iconic brands drive towards a shared vision of success and innovation.


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