Castrol Signs Multi-Year Sponsorship with Mexican National Teams in the U.S. Ahead of 2026 Global Tournament.

Roger Hampel

Image: SUM

Castrol has announced a new multi-year sponsorship agreement with the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), becoming the official motor oil and lubricant partner of the Mexican Men’s and Women’s National Teams in the United States.

The partnership arrives during a period of unprecedented growth for soccer in North America and ahead of the region’s largest-ever year of international football, highlighted by next summer’s global tournament.

Expanding a Strategic Presence in North American Sports

The agreement extends Castrol’s existing sponsorship of the Mexican National Teams within Mexico and complements the brand’s U.S. sports partnerships with the NBA, WNBA, and NASCAR. The company will now take a deeper role in connecting with the Mexican National Team’s extensive and highly engaged U.S. fanbase, widely recognized as one of the most loyal and influential supporter communities in the country.

Castrol’s activation begins immediately, with a prominent presence at the Mexico vs. Paraguay match on November 18, 2025, in San Antonio, Texas. The brand will be integrated across:

• LED boards and in-stadium displays

• On-site fan experiences

• Promotional and digital content

The sponsorship will expand significantly throughout 2026 with retail activations, promotions, and media campaigns tied to the Mexican Men’s and Women’s National Team tours in the U.S.

Castrol: “A Partnership Built on Performance” Castrol

Andreas Osbar, President & CEO of Castrol Americas, emphasized the strategic alignment between the company and the Mexican National Teams:

“Castrol has always been driven by a passion for delivering protection and performance — values we see mirrored in these teams and their exceptional athletes. This multi-year sponsorship builds on our history of performance and connects us with one of the most passionate and dedicated fanbases in sports.”

The partnership reinforces Castrol’s long-term strategy of associating its brand with major sports entities that deliver broad reach, strong identity, and high fan engagement.

The Commercial Weight of MexTour

MexTour, now in its 22nd edition, remains one of the most commercially successful and well-attended football properties in the United States. Over the last decade, the tour has averaged nearly 50,000 spectators per match, with fixtures staged at top U.S. venues against high-profile international opponents.

The platform enables brands such as Castrol to:

• Engage large in-person audiences

• Activate through exclusive content and digital campaigns

• Build visibility across the U.S. Hispanic market

• Integrate with the Mexican National Teams’ cultural identity

MexTour W, a parallel touring platform for the Mexican Women’s National Team, expands the demographic reach and adds further brand integration opportunities.