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Adidas and Roshn Saudi League Unveil New Partnership.

Roger Hampel

Adidas and Roshn Saudi League Unveil New Partnership
Adidas and Roshn Saudi League Unveil New Partnership

Bilal Fares (General Manager of adidas EMC and Adel Mallawi (SPL Board Member)

  • Deal sees adidas become official match ball supplier for Saudi top flight fixtures from

February 2024

  • Partnership includes 2024/25 season and highlights mutual commitment to further

  • enhance Saudi football ecosystem

Riyadh, 10 January 2024 – adidas and the Saudi Pro League (SPL) today unveiled a new

partnership to promote football in the Kingdom of Saudi Arabia and drive sustained

development in the years ahead. Commencing in February 2024, the partnership will see

adidas become the Saudi top flight’s official match ball supplier, enhancing the Roshn Saudi

League’s (RSL) global interest and commercial attractiveness while supporting continuous

growth throughout the Saudi football pyramid.

As per today’s announcement, RSL teams will play with the adidas ‘Oceaunz’ ball for the

remainder of the 2023/24 season, from February to May. adidas will then provide an

exclusive match ball featuring an upgraded colour palette for the 2024/25 season, beginning

next August.

Bilal Fares, General Manager of adidas EMC, said: “adidas is proud to partner with the

Saudi Pro League. The partnership builds on the brand’s wider ambitions to increase sports

participation across the Kingdom in line with Saudi Vision 2030. We believe that through

sport, we have the power to change lives and we’re thrilled to support the league’s strategy

in enhancing the football sector, leaving a positive impact in the Kingdom.”

Saad Allazeez, Vice Chairman and interim CEO of the SPL added: “Our partnership with

adidas represents a significant next step towards elevating football in Saudi Arabia. By

aligning with such a recognised and respected global sportswear giant, the league enhances

its international visibility and benefits from greater opportunities to attract talent, inspire

investment, and foster growth that positively impacts football culture and the game’s national

ecosystem. This collaboration can help reshape the Kingdom’s football landscape and we’re

excited to be working closely with adidas moving forward.”

The deal comes at an exciting time for football in Saudi Arabia, with the RSL experiencing

significant increases in global viewership and match attendance following an influx of world-

class players.

Moreover, the partnership builds on adidas’ wider ambitions within the Saudi football sector.

Having already signed a long-term deal with the Saudi Arabian Football Federation (SAFF),

the brand has also enhanced its regional ambassador portfolio, signing some of the

Kingdom’s top men’s and women’s national team players, including Farah Jefry, Saud

Abdualhamed, Yasser Al Shahrani, and Mohammed Alowais.

Adidas and Roshn Saudi League Unveil New Partnership

About adidas in Football

adidas is the global leader in football. It is the official supplier of the most important football

tournaments in the world, such as the FIFA World Cup™, the UEFA European

Championship, the UEFA Champions League & Major League Soccer. adidas also sponsors

some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern

Munich & Juventus, as well as top Federations such as Germany (DFB), Spain (RFEF),

Belgium (RBFA), Argentina (AFA) & (as of January 2023) Italy (FIGC). adidas is also partner

to some of the best athletes in the game including Leo Messi, Jude Bellingham, Mohamed

Salah, Paulo Dybala, Karim Benzema, Roberto Firmino, Farah Jefry, Catarina Macario, and

Vivianne Miedema.


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