AC Milan and Coca-Cola Announce Multi-Year Partnership in Italy.
- Roger Hampel
- 5 hours ago
- 2 min read
Roger Hampel

Image: AC Milan
AC Milan has announced a new partnership with Coca-Cola, naming the global beverage brand as the club’s Official Soft Drink Partner and Powerade as the Official Sports Drink Partner of the Rossoneri in Italy.
The agreement establishes Coca-Cola as part of Milan’s Regional Partners portfolio and represents a collaboration that extends beyond sport, aiming to connect football, music, and lifestyle under one shared platform.
Partnership Overview AC Milan Coca-Cola
The partnership will involve both the men’s and women’s first teams, featuring a series of activations designed to engage fans through events, digital content, and in-stadium experiences.
Starting this season, Coca-Cola and AC Milan will introduce a customized DJ booth at San Siro, where artists will perform before matches, combining live entertainment with the club’s ongoing efforts to enhance the fan experience.
The collaboration also includes brand visibility for Coca-Cola and Powerade across the stadium and on digital platforms, as well as community initiatives and lifestyle events celebrating the values of passion, inclusion, and togetherness.
Shared Vision and Brand Alignment
Both organizations described the partnership as a meeting point between two global icons that share a commitment to uniting people through shared experiences.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented:
“We are proud to welcome Coca-Cola into our family of partners. This collaboration brings together two iconic global brands that share values such as passion, inclusion and team spirit. Together, we want to offer our fans unique experiences that enrich the 90 minutes of play.”
Paola Donelli, Marketing Director of Coca-Cola Italy, said:
“Partnering with AC Milan allows us to celebrate sport as a universal language that inspires passion, inclusion and teamwork. It’s a great opportunity to connect with families and fans across Italy.”
Jacopo Dellacasa, Trade Marketing Director of Coca-Cola HBC Italy, added:
“We are pleased with this partnership, which will allow us to refresh fans with our portfolio of products as they live their passion and enjoy matches at San Siro.”