Roger Hampel
ZEISS Group, a global leader in optical and optoelectronic technology, has announced a strategic move to deepen its regional ties through a new sponsorship agreement with 1. FC Heidenheim 1846. Starting with the Bundesliga season of 2024/25, ZEISS will become a Premium Plus Sponsor for the next three seasons, marking a significant partnership within the realm of regional football, including their historic affiliations in Oberkochen and Jena.
Strengthening Regional Ties and Brand Presence
This new partnership aligns with ZEISS's broader strategy to engage more profoundly with the local communities around its key operational hubs. The sponsorship encompasses not only financial support but also a commitment to local development, which includes backing women’s and youth teams and regional social responsibility projects.
Vincent Brucker, Head of Brand Management at ZEISS, highlighted the broader goals of the partnership, stating, "Football connects people across all ages and social strata, impressively and beyond borders. We are excited to become part of the football community in three distinct leagues. What unites us is our deep roots in our regions. With this engagement, we aim to further strengthen our employer brand and stand as a partner for talent development in these clubs."
Economic Impact and Corporate Synergy Heidenheim ZEISS
Holger Sanwald, CEO of 1. FC Heidenheim 1846, emphasized the significance of this sponsorship, acknowledging ZEISS as a paragon of technological and economic strength in the region. "Having ZEISS as a Premium Plus Sponsor not only underscores our economic importance but also complements our existing partnerships with major local employers like VOITH and HARTMANN," said Sanwald.
ZEISS's sponsorship strategy is set to make an impact on several levels: enhancing the club’s infrastructure and youth programs, and increasing brand visibility through targeted advertising in the Voith-Arena, particularly through TV-relevant perimeter advertising.
Community Engagement and Societal Contributions
Beyond the economic implications, ZEISS's involvement extends to significant societal contributions. The company plans to support the club’s initiatives for women and girls’ teams, the youth club "Schlossberg-Jugend," and the FCH eFootball team. This approach demonstrates ZEISS’s commitment to fostering community relations and supporting the social fabric of the regions in which it operates.
A Vision for Future Growth
This partnership is a testament to ZEISS's vision of leveraging sports as a platform for regional development and corporate social responsibility. By investing in local teams and community projects, ZEISS not only strengthens its brand but also contributes to the social and economic vitality of the region.
Comments