Roger Hampel
In a historic move during the Bundesliga opener against FC Bayern Munich, VfL Wolfsburg has become the first club in Bundesliga history to implement a fully virtual second LED advertising row. This innovative step, in partnership with Supponor, marks a significant milestone in sports marketing and advertising, setting a new standard for how clubs can engage with global audiences and partners.
Pioneering Virtual Advertising in Bundesliga
During the match, VfL Wolfsburg introduced a comprehensive virtual overlay of the first and second LED advertising rows on the TV-dominant side of the stadium, a prime advertising area visible to millions of viewers worldwide. This virtual implementation allows for tailored advertising content to be displayed to different international markets, providing unprecedented opportunities for both global and local sponsors to reach their target audiences with precision. VfL Wolfsburg Supponor
This groundbreaking approach leverages Supponor's advanced software-based technology, Supponor AIR®, which is powered by artificial intelligence and machine learning. This technology enables dynamic content replacement, allowing VfL Wolfsburg to offer customized advertising solutions that meet the unique needs of their international partners, as well as supporting the global ambitions of their national sponsors.
Benefits of This Next-Gen Advertising
Implementing virtual advertising technology brings a multitude of benefits, both for VfL Wolfsburg and its sponsors:
Targeted Global Reach 🌍: With the ability to customize advertisements for different international markets, brands can ensure their message reaches the right audience with maximum impact.
Enhanced Brand Visibility 📺: Tailored content allows brands to achieve stronger recognition in key markets, boosting their global footprint and visibility.
Increased Sponsorship Value 💼: Offering advanced, customizable advertising options enhances the value of sponsorship deals, creating new revenue opportunities.
Flexible Advertising Solutions 🔄: The virtual technology provides unparalleled flexibility, allowing real-time updates and content customization without disrupting the in-stadium experience.
Seamless Fan Experience 🎉: Fans in the stadium continue to enjoy the game as usual, while broadcasters deliver tailored content to viewers worldwide, enhancing overall engagement.
Innovative Brand Positioning 🏆: Associating with cutting-edge technology positions both the club and its sponsors as leaders in innovation, appealing to forward-thinking consumers.
New Revenue Streams 💰: The ability to offer personalized ads to various international markets opens new revenue avenues, strengthening commercial partnerships.
Support for Local and Global Partners 🤝: The technology empowers both national and international sponsors to expand their reach, aligning with their business goals and objectives.
VfL Wolfsburg Supponor
VfL Wolfsburg's adoption of this next-generation virtual advertising technology with Supponor sets a new benchmark for how sports clubs can maximize their commercial potential. By embracing this innovative approach, the club not only enhances its global reach but also supports the ambitions of its partners, both locally and internationally. VfL Wolfsburg Supponor
As the world of sports marketing continues to evolve, VfL Wolfsburg's pioneering move with Supponor's AI-driven technology is a clear indication of the future direction of advertising in sports. This collaboration not only benefits the club and its sponsors but also enriches the viewing experience for fans around the world, ensuring that VfL Wolfsburg remains at the forefront of innovation in the Bundesliga.
コメント