Southampton FC Extends Partnership with 8x8.

Roger Hampel

Photo Credit: Southampton FC

Southampton FC has confirmed the extension of its partnership with 8x8, a provider of integrated cloud communications platforms for customer experience. The collaboration, first launched in 2022, will continue into the 2025/26 campaign.

Scope of the Partnership

The agreement ensures that 8x8 technology will remain integrated into Southampton FC’s operations, supporting areas such as ticketing, hospitality, and matchday communication.

As part of the renewal:

• 8x8 branding will continue to appear on the big screen and LED perimeter boards at St Mary’s Stadium.

• The company will collaborate with the club on digital content, fan engagement initiatives, and community outreach programs.

• Cloud-based services will continue to underpin customer service and supporter interaction channels.

Official Statements Southampton FC 8x8

Jamie Snaddon, EMEA Managing Director at 8x8:

“Southampton FC represents passion, dedication, and community – values that resonate deeply with us at 8x8.This partnership is about more than sponsorship. It’s about giving the club the tools to connect with supporters in ways that feel personal, whether that’s answering a fan’s question, delivering a matchday update, or creating a memorable surprise. We’re proud to keep building those moments together.”

Huw Fielding, Director of IT at Southampton FC:

“8x8’s technology has become part of the way we operate – from supporting our ticketing and hospitality services to enabling unique experiences for our supporters.Renewing this partnership means we can keep raising the bar for how we connect with fans, on matchdays and throughout the year.”